Benefits of Cinema Advertising

According to studies, cinema advertising is almost eight times more likely to make your brand stand-out from the crowd than TV. Only if you display an ad during a show, three times more cinemagoers will remember who it's by compared to TV viewers. As a result, cinema advertising is an effective way of building brand awareness because it's more personal. The advertising messages are designed to be remembered by the audience.

 

Television advertisements are often very broad in content and can therefore get lost amongst the other programs on a particular day. This is not the case for cinema advertising, which is targeted towards narrow niche markets or target markets specifically. For example, cinema audiences won't have forgotten the name of a particular cinema they've recently visited if they had attended a film that featured Tom Cruise or George Clooney, so small businesses can use this to their advantage when advertising to smaller markets.

Another benefit of cinema advertising is that captive audiences are much more likely to remember a brand name than an unknown one. Captive audiences are normally sitting in their seats watching a film and will therefore have at least some memory of the cinema brand they're watching. This is true for both standard definition and high definition (HD) cinemas. For HDTV, the picture quality is better if the audience is sitting in their seats.

Finally, cinema advertising gives companies an opportunity to create brand loyalty. There's no better way of creating brand loyalty than advertising during a film. Overall, cinema audiences are twice as likely to remember an advertisement than those watching a TV show. This may sound like an obvious point, but it can often go unnoticed by those running advertising campaigns, since TV advertising has such a huge reach.

cinema advertising allows companies to give a little bit more than just a commercial. While the ads themselves are not the main attraction, the cinema advertising gives them a reason to come back to the cinema. This gives companies something to hold on to after the movie begins.

There are many other benefits of cinema advertising besides reaching target audiences. In the cinema, ads are placed inside the movie theater itself so they cannot be easily ignored. Also, because the ads are usually shown in 3D, they become even more spectacular. Advertisers also have a greater control over where their ads will be shown and in what sequence. Lastly, cinema ads are a great way to get the message out about a business or organization.